Clif Bar Main brand site

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Author: Matthew Aebersold
Posted On: 11-21-14
Front-End

Year

2014

Client(s)

Clif Bar
BKWLD

Tags

Front-End

Skills

CSS/SASS
HTML/HAML
Javascript

Main brand site

I got the wonderful opprotunity to work on the main Clif Bar site at BKWLD. This was a full ground-up redesign and re-development of their main corporate site. The focus was on romantic brand messaging as opposed to just a simple informational site. This was the largest and most visible project we've done at BKWLD to date, and I am proud to be the lead front-end developer on this.

We used Laravel and our own Decoy CMS for the site, as well as a fully custom front-end. The challenges here were trying to build a beautiful and usable site that showcased all of their information and lifestyle content. The result was pretty amazing, and definitely a project to be proud of.

  • PHP/Laravel
  • CSS/Sass
  • JS/Require/Backbone/jQuery
  • Fully Responsive

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